Texture and dietary fibre: Snacks manufacturer Calbee seeks to stand out from rivals in China 16-Jul-2018 By Tingmin Koe Japanese snacks maker Calbee is working on texture and the amount of dietary fibre present in its cereal products to woo the Chinese consumers.
Granola: A sophisticated breakfast win in Japan 09-Jun-2014 By Kacey Culliney Granola has boomed in Japan because of its health promise and versatility and Western cereal firms could cash in further by playing up the trendy aspect, says a Datamonitor Consumer analyst.
