Granola

Granola in Japan has boomed and playing up health benefits with a fashionable image can be a 'winning formula', says a Datamonitor Consumer analyst

Granola: A sophisticated breakfast win in Japan

By Kacey Culliney

Granola has boomed in Japan because of its health promise and versatility and Western cereal firms could cash in further by playing up the trendy aspect, says a Datamonitor Consumer analyst.

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