Suppliers offering colouring foods are optimistic of growth in India, in part due to enhanced regulations, but also the broader consumer move towards clean label preferences.
The health and wellness trend sweeping Asia-Pacific looks set to offer a boost to the natural and clean colours sector – which still lags behind Europe and North America.
GNT Group is hoping to tap into consumer demands for clean label and natural colours for beverages in the Gulf region, where it believes the introduction of several sugar taxes have heightened demand for healthier options.
