Interest in functional foods and nutraceuticals targeted for sleep support is gaining traction in Asia-Pacific, but some firms have cited challenges in marketing these products.
Japanese confectionery company Ezaki Glico has reported strong demand for its Mental Balance Chocolate GABA for Sleep, which carries a food with function claim (FFC).
Japan's Ezaki Glico is breaking the norm of selling infant formula at supermarkets and mum-and-baby stores, and will now sell its liquid infant formula under the label Icreo Baby Milk through a vending machine in Hokkaido.