China’s plant-based and cultured meat market is getting increasingly competitive, but industry collaboration and product localisation are going to be crucial if it is to become more ‘relevant’ to consumers.
Cultivated meat firm GOOD Meat aims to multiply its output by building second plants in both Singapore and the US as it strives to take lab-grown protein mainstream.
The CEO of Eat Just has revealed how the firm is gearing up to expand its plant-based egg and cultivated meat business in the Middle East, in an exclusive interview following its recent announcement to establish a hub in Qatar.
The Singapore Food Agency (SFA) has advised cell-based meat firms looking to get regulatory approval for their products to start the application process as early as possible, and always prioritise food safety to maximise their chances of success.