An expert panel with food industry heavyweights Nestle and Fresh Del Monte have highlighted the impact that nutritional education and product affordability have on encouraging ‘informed’ consumer purchasing decisions.
Global fruit giant Del Monte says a combination of the digital transformation sweeping the Middle East, coupled with its might as a global brand, is helping drive e-commerce sales across the region.
Del Monte is planning to acquire farms in Saudi Arabia and Jordan, to add to its current UAE and Turkey sites, and is planning new regional product launches at Gulfood.
Fresh Del Monte has partnered with the Walt Disney Company to release a range of branded fruit drinks in the region featuring some of the entertainment giant’s most popular characters.