Indian food company Roha Dyechem Pvt Ltd has created Natracol Ultra Cran Red (UCR), which it says capitalizes on the trend to move from synthetic dairy food colorants to natural ones.
Researchers are calling for a review of food colors in India after finding that the majority found in popular products exceed legal limits and almost a fifth of products contain illegal colors.
Chr. Hansen says it has high hopes in Asia and elsewhere for its new natural coloring ingredient for beverages, Ultra Stable Red, and claims investing in natural colors strips out costs elsewhere in the supply chain.
