The UAE’s first premium non-alcoholic drinks online marketplace, Drink Dry, has entered the retail space with its first partner, supermarket chain Choithrams, with the firm exploiting a gap in the market for sophisticated booze-free offerings.
Middle East supermarket mega chain Choithrams has signed a Memorandum of Understanding (MoU) with India’s Future Consumer Limited (FCL) to market popular Indian snacks in the UAE for the first time.