Mondelez International-owned Cadbury Australia has revamped the packaging for its Easter series to meet consumer demand for sustainable packaging, and as part of the firm’s long-term efforts to reduce plastic use and wastage.
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
Snacks giant Mondelez has launched a new logo for all of its Cadbury Dairy Milk products, with the global brand refresh first rolled out via returning fan favourite Cadbury Dairy Milk Marble in Australia.
Cadbury has changed its Freddo chocolate mascot, the well-known Freddo Frog, to pictures of real-life endangered frog species on its packaging for a limited time to raise awareness and support conservation efforts.
Cadbury has relaunched its popular Caramilk chocolate as a permanent item due to fervent consumer demand – but the availability of this will be limited to only New Zealand and Australia.
Mondelēz Australia has invested around $2.9m in its Hobart, Tasmania, factory to produce two new lines – Cadbury Dark Milk and Cadbury Dairy Milk Marvelous Creations Spider – with new equipment.
Australia’s opposition party has called for Cadbury’s A$16m government funding to upgrade its Claremont plant to be redirected to West Coast development projects.
