Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.
Japan’s Asahi Breweries is focusing on its beer business this year, as it seeks to replicate its sales of JPY 666 billion (US$6 billion) in 2019, despite a forecast of 2% decrease in Japan’s overall beer market.
In this round up of developments related to the Japanese health foods market, we look at how some firms, such as Kirin and Ezaki Glico have launched beer and coffee that produce fat-reducing and stress relieving functions respectively.
Just as a temple or village hall in southern China will always greet you with a door guardian, so does the entrance to Moonzen brewery in Hong Kong. Indeed, the carvings inspired the craft beer brand’s name and its appearance.
Carlton & United Breweries (CUB) has launched a new campaign encouraging Australians to switch to zero-alcohol beer options by highlighting its low sugar benefits, but critics have deemed the move ‘irresponsible’.