Swiss flavour and fragrance giant, Firmenich, will be able to better serve Southeast Asia’s market as it will be closer to clients and consumers with its new flavour production facility in Indonesia, according to the company.
Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.
FoodNavigator-Asia spoke to suppliers at the recent Vitafoods show in Geneva about launching new foods and supplements on the Asian market. What are the main challenges? And where are the most promising opportunities?
Demand for immune health ingredients in Asia is growing at an annual rate of 6.2 per cent, with revenues expected to reach US$1.46bn in 2016 from US$958.6m in 2009, a research report from consulting and research firm Frost & Sullivan predicted.