Vitafoods Europe 2012 in Geneva attracted companies from all over the world, including Asia, with three dedicated pavilions to China, India and Korea housing smaller ingredients firms from each market.
Swiss flavour and fragrance giant, Firmenich, will be able to better serve Southeast Asia’s market as it will be closer to clients and consumers with its new flavour production facility in Indonesia, according to the company.
Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.
FoodNavigator-Asia spoke to suppliers at the recent Vitafoods show in Geneva about launching new foods and supplements on the Asian market. What are the main challenges? And where are the most promising opportunities?