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    <loc>https://www.foodnavigator-asia.com/Article/2026/05/28/energy-drink-trends-us-startup-phx-blends-hydration-and-energy/</loc>
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        <news:name>FoodNavigator-Asia.com</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-05-28T09:17:24.006Z</news:publication_date>
      <news:title><![CDATA[Energy drink trends: US startup PHX blends hydration and energy ]]></news:title>
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      <image:caption><![CDATA[PHX stands for Phoenix, a symbol of renewal and revival. This was intentionally chosen during brand development to support storytelling around fuelling and hydrating consumers, as well as the broader theme of overcoming challenges that's central to the brand identity.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-asia.com/Article/2026/05/28/china-firm-reinvents-apple-cider-vinegar-for-rtd/</loc>
    <lastmod>2026-05-28T09:31:10.72Z</lastmod>
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        <news:name>FoodNavigator-Asia.com</news:name>
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      <news:publication_date>2026-05-28T09:31:10.72Z</news:publication_date>
      <news:title><![CDATA[Young and sweet: China firm reinvents apple cider vinegar for RTD]]></news:title>
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      <image:caption><![CDATA[Lv Jie’s portable apple cider vinegar sachets are designed to make wellness drinks more convenient and palatable for younger consumers.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-asia.com/Article/2026/05/28/old-school-soy-new-school-appeal-oatsides-fresh-take-on-soymilk/</loc>
    <lastmod>2026-05-28T09:15:13.757Z</lastmod>
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      <news:publication>
        <news:name>FoodNavigator-Asia.com</news:name>
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      <news:publication_date>2026-05-28T09:15:13.757Z</news:publication_date>
      <news:title><![CDATA[Old-school soy, new-school appeal: Oatside’s fresh take on soymilk]]></news:title>
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    <image:image>
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      <image:caption><![CDATA[NOBO Soy combines playful visuals with lifestyle branding as it looks to modernise soymilk for younger consumers.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.foodnavigator-asia.com/Article/2026/05/27/growth-asia-summit-2026-start-ups-in-the-spotlight-in-our-new-segment/</loc>
    <lastmod>2026-05-27T06:26:28.122Z</lastmod>
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        <news:name>FoodNavigator-Asia.com</news:name>
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      <news:publication_date>2026-05-27T06:26:28.122Z</news:publication_date>
      <news:title><![CDATA[Growth Asia Summit 2026: Start-ups in the spotlight in our new segment]]></news:title>
    </news:news>
    <image:image>
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      <image:caption><![CDATA[The Growth Asia Summit returns in 2026, following its biggest-ever edition in 2025.]]></image:caption>
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  <url>
    <loc>https://www.foodnavigator-asia.com/Article/2026/05/27/south-korea-on-unfair-online-ads-helping-food-firms-avoid-snags/</loc>
    <lastmod>2026-05-27T03:45:53.121Z</lastmod>
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        <news:name>FoodNavigator-Asia.com</news:name>
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      <news:publication_date>2026-05-27T03:45:53.121Z</news:publication_date>
      <news:title><![CDATA[South Korea on ‘unfair’ online ads: Helping food firms avoid snags]]></news:title>
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      <image:caption><![CDATA[Online food sales]]></image:caption>
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