International spirit brands looking to gain traction in the Indian market need to establish a strong local hold and portfolio, perhaps through a partnership, before introducing premium products to market, according to Rabobank.
An IGD report has confirmed China as the world's biggest food and grocery market; bigger than America and forecast to hit US$1.46 trillion by 2015. Multinational interest in the market is ramping up, but do they really understand this gigantic but...
With India and China firmly in mind, Cargill has launched ‘Cargill Specialty Asia’ to serve its portfolio of specialty food ingredients and application capabilities, including texturisers and health and nutrition ingredients.
Food technologist, TIC Gums, has launched a candy coating technology in China in the wake of a stark surge in the consumption of sweets across the country, fuelled by rising incomes and increasingly Westernised palates.
Nutrient specialist, Fortitech, has opened a sales and support office in Shanghai in response to a surging market for fortified food and beverages spurred by a newly health-focused consumer group in China.