Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.
Children watching sports may be soaking up blanket fast-food advertising campaigns more than expected, according to a fresh study by the University of Western Australia.
In this exclusive gallery, BeverageDaily.com explores the Top 5 Chinese alcohol brands by value, which sees the nation’s movers ‘n’ shakers reaching out to the world with baijiu, beer and wine.
Faced with rapid growth which it is struggling to meet, McCain Foods’ Indian subsidiary has announced plans to invest a further US$69m to introduce a third manufacturing line at its potato processing plant in Mehsana.
NESTLE POISED FOR CONTINUED CHINESE COFFEE DOMINANCE: ANALYST
Nestlé’s ‘smart investment’ in Chinese whole bean coffee is likely to consolidate its market-leading position within the category there, as it stands poised to release a local product, according to a top beverage analyst.
Thai food major Charoen Pokphand Foods will continue to view Vietnam as one of its biggest investment destinations, and this year the company plans to focus on growing its food processing business in the country.
Wine Intelligence has warned wine exporters to China against 'seeing only dollar signs' in the world's fifth-largest wine market, and said it was important to understand Chinese consumers, not just parachute in western brands.
PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.
Consumers in Australia and New Zealand may espouse locally made food and beverage products, but the reality of the situation is somewhat different, a top marketing and branding guru has said.
A US-based investment firm insists that PepsiCo needs to focus on its most profitable brands and emerging markets such as China to bolster margins and regain ground on Coke.
INDUSTRY VOICES: HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG
In this guest article, Jacob de Lichtenberg, head of Aktiefokus China, gives BeverageDaily.com readers the lowdown on Tsingtao Brewery’s plans to build a brewery in Henan province, where beer production is booming.
Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.
PepsiCo’s investment to localize its Quaker brand in China with traditional herbal medicine fortification and texture adaptations has enabled it to thrive, an analyst says.
Japanese food major Morinaga who secured the sales rights for Pringles in Japan should tap into the imports trend and push original US flavours on the market, not Japanese imitations, an industry source says.
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