Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.
There is a huge range in taste preferences within Southeast Asia, so being immersed in the market is essential for meeting regional customer requirements, according to Asia-focussed flavour company KH Roberts.
Thai distribution company Rama Production Co. Ltd. has said it intends to launch its own ingredient for improved texture, binding and cost reductions in meat, seafood and bakery products, after more than 25 years in the food ingredient distribution business.
In an attempt to rebrand its pitch to Indian customers who are yet to transition towards healthier food products, Nestle India Ltd has phased out its existing probiotic dahi (curd) product in India for a new brand.
Malaysian halal food makers have a number of opportunities in China's food market, especially in the Muslim population provinces, a statement from the Malaysia External Trade Development Corporation (MATRADE) said.
Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.
India has more than 175 million Muslim people but still does not have access to many Halal products from reputed brands, prompting Intertek to expand its services in India to include Halal certification of food products.
DKSH Holdings Ltd, the Swiss market expansion services group, has invested in a new innovation centre in Thailand as part of an initiative to introduce new concepts and ingredients to the local confectionery and bakery industry.