Soft drink marketeers may need to reconsider their targeted advertising and replace volleyball-playing, festival-going twentysomethings with canasta-playing, arts-loving, Australians in their 40s, new research shows.
The world’s biggest dairy company, Fonterra, believes that global foodservice growth is being driven by the emerging Asian markets, where it estimates the category will increase at around 13% per year until at least 2016.
Innova Market Insights delved into its database for Anuga Taste the Future 2013 to provide an update on the flavor trends that are driving beverage innovation in Australasia and developing Asian, African and Middle Eastern markets.
Prunes hold bakery promise in Japan because they are fashionable and highly regarded for digestive health properties, but there are challenges in the US given the fruit’s image problem, says Sunsweet Ingredients.
Over two-thirds of Singaporean consumers are taking food inflation on the chin, saying they can absorb rising prices in their household budgets without having to make spending cuts elsewhere, according to a report released by Nielsen.