In spite of India’s weighty whisky market, which was worth an estimated 170m cases alone last year, manufacturers have been waking up to other often-ignored and newly opened segments like brandy and rum.
Tesco’s decision to step back from going it alone in China was because it failed to understand the Chinese consumer and how unsuited they are to its so-called “secret weapon” – the clubcard, according to a leading marketing expert.
One of Asia-Pacific’s leading authorities on natural food colours has urged Australian and New Zealand food manufacturers, marketeers and media to show greater leadership in converting to natural colours.
Only 3% of Indians regard breakfast as an essential meal, nearly three-quarters do not eat an adequate breakfast each day and one in four skip it completely, according to a study sponsored by Kellogg’s.
On a day when Coca-Cola’s Australian distributor admitted that a soft-drinks price war had significantly hit its first-half earnings, it also revealed it will make a big-chips return to the local beer market.