Asian tastes

Chinese consumers failed to respond to 'Tesco's secret weapon', said marketing expert Qing Wang

'Tesco failed to understand the Chinese consumer'

By Rick Pendrous

Tesco’s decision to step back from going it alone in China was because it failed to understand the Chinese consumer and how unsuited they are to its so-called “secret weapon” – the clubcard, according to a leading marketing expert.

China's shift in population and economy signals big opportunities for snack companies

China's snack market promise

By Annie-Rose Harrison-Dunn

The Chinese snack market is growing rapidly, says Canadean market research firm with cakes, pastries and sweet pies performing particularly well - but multinationals need to observe local customs.

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