Industry growth

'Manufacturers must focus on targeting quality-focused consumers; and offer an authentic consumption experience.' Pic: Getty/semensalivanchuk

Asia-Pacific spirits sector to grow by over $100bn by 2022

By Beth Newhart

The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’

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