Convenience foods and snacks

BRIC by BRIC: Building new strategies is key in new markets

No one strategy for all BRIC countries, says paper

By Ankush Chibber

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.

Kiwi foods welcome on Aussie Woolworths shelves

Kiwi foods welcome on Aussie Woolworths shelves

By Ankush Chibber

The incoming chief of Australian supermarket giant Woolworths Ltd has said that the chain will welcome food products out of New Zealand on its shelves, despite its policy of buying local first.

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Product Innovations

Instant Noodles gets an ethnic twist

Instant Noodles gets an ethnic twist

Instant noodles are becoming a staple diet in many of the Asian countries because of its taste, affordability and convenience. 2 out of 5 users tend to...