Middle East

Home cooking and baking due to the pandemic boosted sales of Arla’s global brands Lurpak, Arla and Puck.  Pic: Arla

Home consumption drives Arla brand growth during pandemic

By Jim Cornall

Danish-headquartered dairy giant Arla said it quickly reshaped the business disrupted by the Covid-19 pandemic to meet the spike in home consumption and high demand for trusted household dairy products while offsetting negative impacts in other sectors.

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