Middle East

Photo: iStock

Middle East drives hope for Brazil sweet producers

By Eliot Beer

The Middle East is a bright spot for Brazil’s confectionery industry as the only global market seeing growth, with Brazilian producers hoping to capitalise further on synergies with the region.  

Americana sale back on, NFPC sale off

Americana sale back on, NFPC sale off

By Eliot Beer

The sale of Americana finally went ahead this month, with Adeptio paying US$2.4bn, while NFPC abandoned its sale attempt, with potential buyers’ scepticism over expansion plans blamed. 

Mezzan buys into KSA’s Al Safi for $25m

Mezzan buys into KSA’s Al Safi for $25m

By Eliot Beer

Kuwaiti food conglomerate Mezzan Holding will buy into Saudi Arabia’s Al Safi Food for up to US$25m, while EIP, one of the buyers of Diamond Meat Processing, eyes further purchases.

Photo: iStock

Ethical labels worth $2bn in UAE market

By Eliot Beer

Sales of products with ethical labels of some sort reached more than US$2bn in the UAE last year, according to Euromonitor, with recycling and preservatives the main areas of focus.

 Supplement start-up looks to offer a 'modern yet natural solution for a world in which healthy fasting has become more difficult'. © iStock.com / alexkich

Not so fast: First fasting supplement takes cautious approach to claims

By Lynda Searby

Start-up Nowrish has launched the first fasting supplement - a mix of vitamins, minerals and herbs formulated to support the body’s cleansing, immune, digestive and energy production systems during periods of fasting like Ramadan, but without making any...

Photo: iStock

Haram ingredients hidden in food

By Eliot Beer

Muslim consumers may be unintentionally consuming significant quantities of “hidden” haram ingredients in food products thanks to complex supply chains, according to a new report.

Photo: iStock

Valleyfresh puts down KSA roots

By Eliot Beer

Australian produce distributor Valleyfresh has announced it will open an office in Saudi Arabia in a bid to expand its operations and strengthen its relationships in the Middle East.

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