All Asia-Pacific

BRIC by BRIC: Building new strategies is key in new markets

No one strategy for all BRIC countries, says paper

By Ankush Chibber

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.

General Mills on open innovation, product failure and trust

General Mills on open innovation, product failure and trust

By Shane Starling

General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been easy, says Kamel Chida, associate director of its Worldwide...

Asia bets on health logos

Asia bets on health logos

By Ankush Chibber

Asian food safety authorities are increasingly considering health logos for food and beverage products that meet certain nutritional criteria to help combat rising obesity rates in the region, international food policy consultancy EAS said.

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