All Asia-Pacific

Promotions provide opportunities in Asia, says Nielsen

Promotions provide opportunities in Asia, says Nielsen

By Kacey Culliney

A new Nielsen study on shopper trends shows an increase in promotion-seeking as a result of inflationary concerns, providing opportunities for manufacturers to gain strong shopper and brand loyalty.

Asian market for immune health ingredients to surge

Asian market for immune health ingredients to surge

By Ankush Chibber

Demand for immune health ingredients in Asia is growing at an annual rate of 6.2 per cent, with revenues expected to reach US$1.46bn in 2016 from US$958.6m in 2009, a research report from consulting and research firm Frost & Sullivan predicted.

BRIC by BRIC: Building new strategies is key in new markets

No one strategy for all BRIC countries, says paper

By Ankush Chibber

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.

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