Product Brochure

Drive Demand by Adding a Boost of Blue with Blueberries

Format: PDF file | Document type: Product Brochure | Promoted Content

This content is provided by U.S. Highbush Blueberry Council, and any views and opinions expressed do not necessarily reflect those of

Drive Demand by Adding a Boost of Blue with Blueberries
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At the U.S. Highbush Blueberry Council (USHBC), we’ve been inspiring manufacturers and product developers with bold new blueberry applications for over 20 years, introducing the power of this small but mighty berry into every corner of the grocery store and across product categories. Not only do blueberry purchasers continue to rank them as their number one favorite fruit (over strawberries and bananas!)1​, but 81% of manufacturers agree that adding blueberries to their products provides consumers with perceived or additional health benefits.2​ Click the link to download our innovation brochure for more information on how you can drive demand with blueberries!


1​ Blueberry Customer Segmentation, Winter 2020, Topline U&A Study Wave 2, Jan/Feb 2020.

2​ Blueberries in Food Manufacturing, August 2019 Report, Rose Research.

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