Existing perception and literature around Cleaner Label are largely Western and centred around personal health benefits e.g. reducing sugar, salt, fat etc.
However, Cleaner Label for many consumers in Asia-Pacific, the Middle East, and Africa (APMEA) is much more than just that; consumers are also concerned about other aspects, such as food safety and scandals, sustainability and environment degradation.
This webinar will explore the full landscape of Cleaner Label in APMEA, with specific opportunities in claims around trust and local provenance. A complimentary insights report will also be made available during the webinar.
Register yourself and watch the webinar today!
Get the latest taste and nutrition trends and developments on our KerryDigest blog: https://www.kerry.com/insights/kerrydigest