Existing perception and literature around Clean Label are largely Western and centred around personal health benefits e.g. reducing sugar, salt, fat etc.
However, Clean Label for many consumers in Asia-Pacific, the Middle East, and Africa (APMEA) is much more than just that; consumers are also concerned about other aspects, such as food safety and scandals, sustainability and environment degradation.
This webinar will explore the full landscape of Clean Label in APMEA, with specific opportunities in claims around trust and local provenance.
Get the latest taste and nutrition trends and developments on our KerryDigest blog: https://www.kerry.com/insights/kerrydigest