European Food Safety Authority (EFSA) rulings on health claims has caused a ‘softer’ market approach from EU manufacturers and Europe can learn a lot form Asia on what it does best – basic nutritional ingredients like vitamins and minerals, says Mintel.
Vitafoods Europe 2012 in Geneva attracted companies from all over the world, including Asia, with three dedicated pavilions to China, India and Korea housing smaller ingredients firms from each market.
FoodNavigator-Asia spoke to suppliers at the recent Vitafoods show in Geneva about launching new foods and supplements on the Asian market. What are the main challenges? And where are the most promising opportunities?
The Indian supplements market is ‘ripe’, according to Jeff Hilton of Integrated Marketing Group, who has been conducting research in advance of a new launch later this year of a product line that combines the Ayurvedic tradition with modern ingredients.