Intra-regional finesse is a necessity not a luxury when it comes to doing business in the many markets of the Asia-Pacific, as leading suppliers Chr Hansen and Danisco relayed at the recent Vitafoods Asia trade show in Hong Kong.
A growing middle class with rising disposable income is fuelling a rapid increase in demand for dairy ingredients in China and Southeast Asia, and North American dairy cooperative Agropur is finding opportunities in some specific market sectors.
There is a huge range in taste preferences within Southeast Asia, so being immersed in the market is essential for meeting regional customer requirements, according to Asia-focussed flavour company KH Roberts.
Campaigns against vitamin D deficiency have gained prominence in the western world but the dietary issue is just as relevant in Asia, according to supplier DSM, even if sunlight hours are greater than most regions.
As Vitafoods Asia closes its doors on a successful three-day debut edition in Hong Kong today, event director Chris Lee shares impressions of the show with Shane Starling, and ponders refinements to the event in 2012.
Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.
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