The first organic dairy factory has opened in Lebanon, Romania’s market is growing at 20%+ and in India, forecasts are for quadruple growth by 2015 as developing economies embrace organic production of foodstuffs.
Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.
India has more than 175 million Muslim people but still does not have access to many Halal products from reputed brands, prompting Intertek to expand its services in India to include Halal certification of food products.
Singapore-based Veredus Laboratories has launched a portable test kit that can detect bacteria and viruses that cause the most common foodborne illnesses in collaboration with Geneva-based chipmaker ST Microelectronics.
DKSH Holdings Ltd, the Swiss market expansion services group, has invested in a new innovation centre in Thailand as part of an initiative to introduce new concepts and ingredients to the local confectionery and bakery industry.
China is poised to over take Western Europe in the consumption of EPA- and DHA-rich oils, according to research conducted by market analysts Frost & Sullivan and the Global Organization for EPA and DHA (GOED).
The Indian supplements market is ‘ripe’, according to Jeff Hilton of Integrated Marketing Group, who has been conducting research in advance of a new launch later this year of a product line that combines the Ayurvedic tradition with modern ingredients.