There has been a fundamental and significant shift in global business moves, with Asia now bypassing EU and US markets to work directly with Latin America and this is a trend set to stay, according to Mintel analyst.
A deal to supply Stemtech International - the leading player in stem cell nutrition supplements - with one of its proprietary marine plant extracts will establish Marinova as the undisputed world leader in Fucoidan, claims the Australian biotech firm.
The Chinese are drinking more beer and buying more expensive varieties, but multinational brewers need to innovate to seize growth opportunities presented by groups such as female drinkers, says Mintel.
European Food Safety Authority (EFSA) rulings on health claims has caused a ‘softer’ market approach from EU manufacturers and Europe can learn a lot form Asia on what it does best – basic nutritional ingredients like vitamins and minerals, says Mintel.
Chinese online supermarket giant, Yihaodian, is set to launch wines from New Zealand, France and the US on its site – offering a complete business solution for new international entrants, according to a market expert.