Agriculture company dives into the 'lucrative' noodle sector

Chinese agricultural firm carves new FMCG product line

By Kacey Culliney

Shanxi-based Deyu Agriculture has developed a new line of MSG-free, easy-cook noodles that will enable it to delve into an unknown yet lucrative fast moving consumer goods (FMCG) sector in China.

Asia's natural, healthy cultural heritage is driving natural colour demand, says Chr Hansen CEO

Natural colours suit Asia’s dietary heritage: CEO of Chr Hansen

By Kacey Culliney

Chr Hansen recorded an 11% surge in sales across Asia Pacific in its H1 results, with natural colours proving strong for business; underpinned by a cultural dietary heritage favouring healthy food choice, according to CEO of the company.

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