Clean label starches and phosphate replacers are the key focus for UK ingredients firm, Ulrick & Short, as it enters the Asia Pacific market for the first time via a distribution partnership in Thailand.
Vitafoods Europe saw 12% more attendees (11,594 ) pass through its doors in Geneva this year with show producer Informa casting its eyes forward to the second edition of Vitafoods Asia in Hong Kong in September.
Vitafoods Europe 2012 in Geneva attracted companies from all over the world, including Asia, with three dedicated pavilions to China, India and Korea housing smaller ingredients firms from each market.
Asia’s functional food market is still a new target area for pharmaceutical firm Vésale Pharma and working with regional agents will prove essential in gaining traction in the market, according to president.
A local Chinese company has developed a curcurmin ingredient for the global market but a sales representative told FoodNavigator-Asia at Vitafoods Europe that India is a strong competitor and Europe is a difficult market to penetrate.