The future of clean label? Naturally healthy functional formulations (EMEA)

The future of clean label

We have seen an up-tick in the number of people who expect the food and beverages they consume to naturally deliver functional benefits, from immunity and mood to sleep and energy. Clean label, plant-based adaptogens and botanicals provide a unique opportunity for brands to develop disruptive new products and deliver significant breakthroughs in nutrition. We profile innovative approaches to on-trend clean label ingredients, from tea infusions and botanical extracts to functional fruit powders and superfoods like baobab, elderberry and Ashwagandha.