Healthy beverage trends: from sparkling water to functional wellness shots (USA)

Healthy beverage trends

The beverage category is a hotbed of innovation, with brands increasingly adding functionality as well as fun to their beverages, from collagen-infused water and elderberry wellness shots to ashwagandha-infused sparkling waters, immune-supporting beverages with vitamins and minerals, and a new wave of products focusing on mood, energy and focus. So what are consumers looking for, and which trends and ingredients really have legs?