Reshaping the lingo of vino: Penfolds GM on modernising wine retail to drive premium sales – Exclusive interview

By Pearly Neo

05-May-2022 - Last updated on 05-May-2022 at 02:05 GMT

The international GM of Australian wine giant Penfolds has highlighted the importance of modernising retail concepts to shift consumer purchase habits from price to premiumisation, in an exclusive interview.

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