Trend-based launches: Kirin rolls out first hard seltzers and new Japanese whiskey products

By Pearly Neo

05-May-2022 - Last updated on 05-May-2022 at 02:05 GMT

Alcohol giant Kirin has launched out its first hard seltzers in Japan as well as a new whiskey in response to rising trends surrounding ready-to-drink (RTD) consumption and sustained interest in the country's whiskey sector.

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