Taking it easy: Heineken says experimentation and 'easy-drinking beers' fast-growing Asia trends

By Pearly Neo

05-Apr-2022 - Last updated on 05-Apr-2022 at 03:52 GMT

Beer heavyweight Heineken has highlighted increased experimentation and what it calls 'easy-drinking beers' as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.

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