Bouncing back: Nestle Malaysia confident in post-COVID-19 recovery amid e-commerce push
Nestle Malaysia expressed strong confidence in post-COVID-19 recovery when we spoke to them in June, with the firm accelerating its e-commerce drive at products with an ‘at-home’ focus.
This was very much in line with trends in the food and beverage industry emerging in the Asia Pacific region since the COVID-19 pandemic outbreak struck, especially in countries that have moved into a ‘recovery phase’ such as China, where a further boom has been predicted for e-commerce platforms in general.
Nestle Malaysia said it adapted to the ‘new normal’ by evolving according to consumer trends.
“Whilst it is difficult to anticipate the full extent of the changes this pandemic will trigger, we [are] confident in our ability to tap into new opportunities for growth in 2020,” Nestle Malaysia CEO Juan Aranols said.
“We are capturing growth opportunities across all channels, including e-commerce acceleration and the increased demand for home-delivery products – [so will look at] expanding the range of Nestle products available for consumers shopping online.”
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