Purely paper: Mondelez trials its ‘world-first’ plastic-free packaging in Australia
Mondelez Australia trialled its first 100% sustainable and 100% recyclable paper packaging on chocolates produced for overseas delivery in February this year to test the wrapper’s operational durability in transit.
According to the firm, the material used for this packaging was a ‘fully-sealed paper material’, and did not contain ‘laminates, foils or plastics’.
“Many existing paper-based food wraps have a thin plastic film to protect the product, however the paper used in the trial acts as the barrier to protect food and ensure freshness,” said Mondelez.
The firm’s Director of Marketing for Cadbury, Paul Chatfield, added that: “We are committed to making 100% of our packaging recyclable by 2025. [Given] this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet.
“With waste being just one part of the lifecycle of a product, we need to ensure the total environmental impact of a packaging material is considered. There’s no point adopting an alternative packaging material that minimises waste, but has a larger carbon footprint.”
Mondelez implemented the trial at its Claremont, Australia factory on its Cadbury Energy product, which the firm produces at Claremont for export to New Zealand.
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