Plant-based NPD challenges: PepsiCo stresses importance of taste to win over consumers

By Pearly Neo

07-Aug-2019 - Last updated on 07-Aug-2019 at 01:56 GMT

Taste must take top priority when it comes to developing new products in the plant-based space in order to win over consumers that are increasingly aware the food choices they make toward will dictate health outcomes in later life, according to global food and beverage giant PepsiCo.

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