Turmeric take-off: How Malaysian health drink hit 80% sales growth in under a year powered by local focus

By Pearly Neo

02-Jul-2019 - Last updated on 02-Jul-2019 at 01:42 GMT

Turmeric-ginger beverage brand Jiang Yeah Yeah (Grandpa Ginger) has hit sales growth of some 80% across nine months after going viral in Malaysia – and it has plans to go much further.

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