Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

By Tingmin Koe

02-May-2019 - Last updated on 02-May-2019 at 01:04 GMT

The new Coke "Reiwa" design was sent for printing. ©Coca-Cola Japan

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

Toast to the new emperor: Japan firms cash in on new “Reiwa” era with commemorative product designs

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