Healthy Ageing APAC Summit 2018

WATCH: Moving beyond functionality — why food pleasure is just as important for ageing population

By Gary Scattergood contact

- Last updated on GMT

DuPont has set out its stall to help food firms make nutritious, but just as importantly, pleasurable foods that the elderly population would want to eat.

Instead of focusing purely on specific health outcomes, the company said the number one priority was to create items that people actually wish to consume.

Speaking at our first Healthy Ageing APAC Summit in Singapore, marketing manager Michelle Lee told us the company had gathered a wealth of insights from Japan – home to the region’s largest proportion of elderly consumers.

In this video, she details why she believes the experience gathered in the Far East will be applicable to the wider Asia region, and underlines the importance of moving away from simply adding thickeners for people will conditions such as dysphagia, to helping manufacturers create safe, nutritious and appealing products designed specifically for the older population.

She also assesses the level of interest from global and region food firms in the healthy ageing market and discusses how technological advances is helping the company meet customers’ needs.

Take a look at the video for more

Related topics: Markets, Asian tastes, All Asia-Pacific, Japan

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