5. Cash in on breakfast
The most important meal of the day represents the biggest traffic opportunity for restaurants as commuters grab a bite on the way to work, or order in for an office snack. Targeting breakfast can be valuable because consumers are likely to have a repetitive routine early in the day.
Indeed, three-quarters of respondents said they visited the same breakfast outlet 3-7 times a week, corresponding to 118m out-of-home dining visits a quarter—compared to 98m lunchtime meals.
However, Decision Labs believes that Western outlets are underperforming at in this regard, with twice as many Vietnamese opting for an Asian-style breakfast as for a McMuffin or fry-up.
