2. Understand opportunities for dairy products
A previously unthinkable trend has hit Vietnam with cheese now being consumed by an increasing number of Vietnamese in a country traditionally indifferent to dairy.
With pizzas and cheeseburgers widely available in cities, some restaurants have chosen to take cheese and fuse it to more traditional Asian dishes, such as instant noodles and bubble tea.
And cheese is not the only dairy product enjoying increased popularity as milk accounts now for nearly a third of out-of-home drink consumption among kids
Given many Asian consumers find it difficult to digest lactose, the market for lactose-free milk has a lot of potential, Decision Labs believes.
