For 2015, fresh beef dominated the market with a share of 37.86%, up 0.1% from the previous year. This comes in the face of rising beef prices for several years. According to MLA, retail prices for beef have increased on average from $10.60/kg in 2000 to $17.61/kg in 2015, a climb of 66%.
Meanwhile, fresh pork also increased its market share from 11.26% to 11.71% and fresh lamb remained stable at 13.69%, whilst fresh chicken dropped from 27.86% to 27.65% with fresh seafood dropping 9.34% to 9.09%.
Interestingly, beef prices were three times higher than those for chicken. MLA claimed that, over the last five years, chicken retail prices on the domestic market remained relatively stable, rising on average from only $4.78/kg to $5.51/kg.
When compared to 1970 – when chicken and beef retail data were both first available – the retail price of beef was only 15% higher than chicken, at $1.76/kg and $1.54/kg respectively.
Australian beef’s small increase in market share, combined with the encouraging results from MLA’s recent ‘You’re better on Beef’ campaign, has given the industry reason to be optimistic.