Australia

Coopers marks another record year for traditionally brewed ales

By RJ Whitehead

- Last updated on GMT

Coopers marks another record year for traditionally brewed ales

Related tags: Beer

The trend for Australians to move away from mass-produced beer continues as annual sales by Coopers, the country’s biggest privately owned brewer, reach another record while sales by major players continue to slump.

Boosted by the strong performances of Coopers Original Pale Ale and Mild Ale 3.5%, the company ended 2015 in record territory, having sold 80.7m litres—a 4.4% increase on 77.3m litres in sales during the previous calendar year. Traditionally brewed ales make up almost 80% of Coopers’ sales.

Managing director Tim Cooper, said the 2015 results had been especially pleasing, given the continued overall fall in beer consumption in Australia. 
While Australia’s total beer consumption has fallen almost 10% in the past six years, despite a growing population, Coopers’ sales have been on a solid growth trajectory for the past 22 years​,” he said.

The latest results mean Coopers now has 5% of the total Australian market.

Dr Cooper said sales had also been boosted by Coopers’ international beer portfolio: “Sales of Sapporo were particularly strong during the year, growing by 50%​. Carlsberg and Kronenbourg products also performed strongly, rising 7% during the year.”

An agreement with US craft brewer Brooklyn Brewing came into effect late in the year, though this has so far had only a minor impact on results. 
Sales of Thatchers Gold cider, which is distributed in Australia by Coopers, rose 37% during the 2015 calendar year.

This year, the brewery expects to release Carlsberg’s 3.5% mid-strength lager and refresh its lager packaging on the back of an upgrade for Coopers Clear in 2015.

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