The free-from explosion can boost protein
Speaking of one trend feeding into another… Health-conscious consumers that have embraced the free-from trend are likely to be receptive to the benefits of protein.
“Consumers in Western markets continue to self-diagnose lactose intolerance and cut dairy and animal products out of their diet,” says Bandy.
The result has been an explosion in the free-from protein category in recent years, with global sales of non-dairy milk alternatives (such as hazelnut, almond and soy milk) increasing from $9.3 billion in 2009 to $18.8 billion in 2014.
