Protein has been topping the ‘hottest ingredient’ lists for a while now - but how does demand break down region by region?
Has the sugar backlash tainted the protein trend? Have protein claims for dairy reached saturation? Do Eastern Europeans buy as much as their Western European counterparts? What's the best market for selling pulse-based products? And is any country really ready for insects?
FoodNavigator looks at some patterns in protein consumption across the world.