Cargill helps launch Indian food safety imitative

By Joseph James Whitworth

- Last updated on GMT

Cargill India in association with CII launched the national campaign
Cargill India in association with CII launched the national campaign

Related tags Consumer protection Food

Cargill has launched a food safety awareness initiative in India sharing it is a shared responsibility of farmers, the food industry, regulators and consumers.

Cargill India with Confederation of Indian Industry (CII), and national partners National Association of Street Vendors (NASVI), Voluntary organization in Interest of Consumer Education (VOICE) launched the Surakshit Khadya Abhiyan.

Siraj Chaudhry, chairman of Cargill India, said access to safe food is a basic human right.

“We believe, in today’s complex and interdependent food supply chain, food safety is a shared responsibility of the farmers, the food industry, regulators as well as consumers​,” he said.

“We are glad to join hands with CII as National Industry Partner and be a catalyst to improve food safety awareness in the country as well as drive the agenda of ‘safe food as everyone’s right’ through the Surakshit Khadya Abhiyan.”

The pan-Indian drive will involve stakeholders as partners to strengthen connect and outreach to consumers, street food operators and industry across the country, said Cargill.

Shri C Viswanath, IAS, Secretary Ministry of Consumer Affairs said India is the ’food basket of the world which never diminishes’.

“While the food processing sector is evolving with focus on packaged food and a growing supply chain, the Indian consumer is also changing. India has the world's largest youthful population with 65% below the age of 35.

“There is also a clear trend on experimentation with new products, shift of consumption from in-home to out of home and a growing awareness on health and hygiene among the consumers.”

Related topics Markets Food safety South Asia

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