AstaPure is made from microalgae, which is claimed to have anti-ageing properties and is used in skin care. It is also claimed to be beneficial for digestive health.
“Astalift is one of the most successful cosmetic brands in Japan,” says Fujifilm’s Yutaka Yamaguchi. “This is due to the state-of-the-art collagen technology and nanotechnology, coupled with the high antioxidant astaxanthin.”
Supplied in bulk
Astaxanthin will be supplied in bulk to Fujifilm by Alga Technologies, says Yamaguchi. “We have chosen AstaPure based on its high-quality parameters and the reliable and consistent supply capabilities of Algatech,” he adds.
Meanwhile, Algatech chief executive officer Ronnie Meninger adds: “Japan was always a major market for us and supplying our ingredient, which is known for its strong credibility, to Fujifilm in the Japanese market, will increase our leading position in the rest of the world.”