Australia

Coopers poised to sign NY craft ale distribution deal for Down Under

By RJ Whitehead

- Last updated on GMT

Coopers poised to sign NY craft ale distribution deal for Down Under

Related tags: Beer

Riding high on continued growth in its traditional Australian beer segment, Coopers Brewery in Adelaide is now about to brew and distribute one of America’s leading craft beers, Brooklyn Lager.

Coopers and New York’s Brooklyn Brewery, have reached an agreement for Coopers to brew and keg the lager at its Regency Park facility before distributing the beer in kegs, bottles and cans across Australia and New Zealand.

Brooklyn Lager has previously been sold in Australia, though its distribution was patchy then. Now, Coopers believes the agreement will overcome any earlier problems.

Tim Cooper, Coopers’ managing director, said the contract had not yet been signed, but both parties were working towards a deal that will come into effect from August.

Brooklyn Brewery is regarded as one of the leaders of the American craft brewing movement​,” Dr Cooper said.

Its flagship beer, Brooklyn Lager, is a high quality, all-malt beer which would fit well into the Coopers portfolio​.

Brooklyn Brewery was established in 1988 by former press correspondent Steve Hindy and banker Tom Potter.

Today, it is ranked as the eleventh biggest craft brewery in America, and it exports to 29 countries.

Dr Cooper said Premium Beverages, Coopers’ distribution arm, had been looking for an American craft beer to help round out its international portfolio, which includes Carlsberg, Sapporo, Kronenbourg 1664, Kronenbourg Blanc and Mythos.

Brooklyn Brewing is highly regarded for the quality of beer it produces and will help strengthen this portfolio​,” he said.

Coopers also brews Carlsberg and Sapporo under contract, along with its own portfolio.

Related topics: Business, Oceania, Asian tastes, Beverages

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